The way in which a company manages its relationships with customers. Often used to describe software used for such purposes....more on CRM Found on http://moneyterms.co.uk/c/
(In topic `CRM Skills`) Customer Relationship Management is a strategy (as opposed to being simply an application or suite of products) that companies adopt in order to retain and attract profitable customers. Found on http://www.encyclo.co.uk/local/20477
Customer Relationship Management - Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits). Found on http://www.encyclo.co.uk/local/21549
Customer Relationship Management. A philosophy, which focuses on making all departments in an organisation customer facing, so to speak. In recent years it has manifested itself as a form of enterprise application software. Despite the wisdom of keeping track of customers and their behaviour there is a niggling feeling that CRM systems have not liv... Found on http://www.ft.com/dbglossary