Copy of `Ad:Tech London - Marketing terms`

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Ad:Tech London - Marketing terms Category: Technical and IT > Digital marketing strategies Date & country: 02/03/2011, UK Words: 42

ASP
Application Service Provider - Company that offers access to software applications and related services over a network or the Internet

CPA
Cost Per Action - Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.

CPA
Cost Per Action

CPC
Cost Per Click - Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader.

CPC
Cost Per Click

CPL
Cost Per Lead - Advertising expenditure required to obtain each new sales lead.

CPM
Cost Per Thousand - The amount charged per thousand impressions (showings) of an ad ("M" is the Roman numeral for 1000).

CPS
Cost Per Sale - Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.

CPS
Cost Per Sale

CR
Conversion Rate/ Ratio - The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).

CRM
Customer Relationship Management - Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits).

CSS
Cascading Style Sheets

CTR
Click-Through Rate/ Ratio

CTR
Click-Through Rate

DH
Direct Hit

FFA
Free-For-All Links

FFA
Free-For-All Link List

IM
Instant Messaging

PFI
Pay For Inclusion - Paying to have web pages included in a search engine's database and regularly updated.

PFI
Pay For Inclusion

PFP
Pay For Performance

PPA
Pay-Per-Action - Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA.

PPC
Pay Per Click - Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link by a consumer.

PPC
Pay Per Click

PPCSE
Pay Per Click Search Engine - A search engine where the results are composed of advertisers who pay a fee for each click on their listing. Using a bidding system, the advertiser willing to pay the most is ranked highest.

PPCSE
Pay Per Click Search Engine

PPI
Pay Per Impression - Where an advertiser pays for each display (impression) of their advertisement (usually a banner).

PPL
Pay-Per-Lead - Where a commission is paid for each sales lead generated by an affiliate. A "lead" is usually defined as somebody who signs up for a free trial, or requests further information, etc.

PPL
Pay Per Lead

PPS
Pay-Per-Sale - Where a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, although sometimes it's a fixed amount.

PPS
Pay Per Sale

PV
Page View

ROI
Return on investment - How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent.

RON
Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network. Cheaper than only having the ad appear on selected sites.

ROS
Run Of Site

SE
Search Engine

SEM
Search Engine Marketing

SEO
Search Engine Optimization

SEP
Search Engine Positioning

SERP
Search Engine Results Page

UV
Unique Visitor

WWW
World Wide Web