1) Erythema 2) It might cause rosy cheeks 
Windburn is a condition whereby a sunburn obtained in cool or cloudy conditions is incorrectly attributed to the effects of the wind rather than the sun. The main reason for this is that in cool or cloudy conditions many people are unaware that they are still vulnerable to the burning effects of the sun`s UV radiation, so fail to take precautiona....
Erythema of the face due to exposure to wind. ... (05 Mar 2000) ... 
Type: Term Pronunciation: wind′bŭrn Definitions: 1. Erythema of the face resulting from exposure to wind.
[n] - redness and irritation of the skin caused by exposure to high-velocity wind
noun redness and irritation of the skin caused by exposure to high-velocity wind