1) Newness 2) Recentness 1) Pastness 2) Recentness 
• (n.) The state or quality of being recent; newness; new state; late origin; lateness in time; freshness; as, the recency of a transaction, of a wound, etc.
The latest purchase or other activity recorded for an individual or business on a specific customer list.
Re'cen·cy (rē's e n*sȳ) noun [ Late Latin recentia , from Latin recens . See Recent .] The state or quality of being recent; newness; new state; late origin; lateness in time; freshness; as, the recency of a transaction, of a wound, etc. 
Latest purchase or other activity recorded for an individual or company on a specific customer list. See also Frequency and monetary value.
[n] - a time immediately before the present 2. [n] - the property of having happened or appeared not long ago
recency 1. Having the characteristics of something which happened or appeared not long ago. 2. A time immediately before the present.