1) Catchphrase 2) Plea 3) Urging 1) Communicating 2) Communication 3) French word used in English 4) The act of exhorting 
• (n.) The act of practice of exhorting; the act of inciting to laudable deeds; incitement to that which is good or commendable. • (n.) Language intended to incite and encourage; advice; counsel; admonition.
Ex`hor·ta'tion noun [ Latin exhortatio : confer French exhortation .] 1. The act of practice of exhorting; the act of inciting to laudable deeds; incitement to that which is good or commendable. 2. Language intended to incite and encourage; advice; counsel; admonition. &#...
[n] - the act of exhorting 2. [n] - a communication intended to urge or persuade the recipients to take some action
incitement noun the act of exhorting; an earnest attempt at persuasion
the act or process of exhorting. · an utterance, discourse, or address conveying urgent advice or recommendations.
an earnest attempt at persuasion