
Counterstimulation is a treatment for pain, based on distraction. A basic example is the practice of rubbing a fresh bruise, so that attention is paid to the sense of touch and pressure, rather than to the pain of the injury. Liniment and `medicated` products containing menthol work in the same way, producing sensations such as heat or cold or s.....
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http://en.wikipedia.org/wiki/Counterstimulation

<procedure> Application of moderate to intense sensory stimulation, such as with cold, heat, rubbing, pressure or electrical current, so as to decrease perception of pain at the same or a distant site. ... (16 Dec 1997) ...
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http://www.encyclo.co.uk/local/20973
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