1) Conventionalisation 
• (n.) The state of being conventional. • (n.) The act of making conventional.
(from the article `collective behaviour`) Finally, the effect of collective behaviour depends upon the ubiquitous process of conventionalization. In a spontaneous fad or mob action, ...
Con·ven`tion·al·i·za'tion noun (Fine Arts) (a) The act of making conventional. (b) The state of being conventional. 
[n] - the act of conventionalizing
conventionalisation noun the act of conventionalizing; conforming to a conventional style