1) British insurance man 2) Confidence builder 3) Instiller of confidence 4) One offering comfort 5) One removing doubt 6) Trust me speaker 7) Underwriter Found on https://www.crosswordclues.com/clue/assurer
• (n.) One who takes out a life assurance policy. • (n.) One who assures. Specifically: One who insures against loss; an insurer or underwriter. Found on http://thinkexist.com/dictionary/meaning/assurer/
As·sur'er noun 1. One who assures. Specifically: One who insures against loss; an insurer or underwriter. 2. One who takes out a life assurance policy. Found on http://www.encyclo.co.uk/webster/A/135