In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)... For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audi...
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http://en.wikipedia.org/wiki/Target_audience
A portion of the TV audience identified (targeted) by an advertiser to be the most likely to purchase its product.
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http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
A specified audience or demographic group for which an advertising message is designed
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The specific group of people that an advertisement, product, TV program, etc., is aimed at
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The group of people you are trying to reach with your message are known as the target audience. They can be defined by socio-economic groups or other specified criteria. Also referred to as 'target market'.
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The audience most desired by advertisers in terms of potential product/service usage and revenue pot
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https://www.encyclo.co.uk/local/22375
(TA) is the specific group in society for which the media product is designed, and to which a media product should appeal.
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https://www.encyclo.co.uk/local/22466
A specific demographic category an advertiser wants to reach with its commercials.
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https://www.encyclo.co.uk/local/22467
A select group of people who share similar needs or conditions, such as income, age, sex, or education, who best represent the most likely potential receivers of an organization's message.
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https://www.encyclo.co.uk/local/22470
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