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Families USA - Health care glossary Category: People and society > Family life Date & country: 26/01/2014, USA Words: 85

Wire Service
A company that supplies news stories, features, etc., directly to subscribing or member newspapers and radio and television stations.

Wire Copy
Stories supplied to newspapers by news services.

VNR
The broadcast version of a press release. A VNR usually includes a packaged news story that is between 60 and 90 seconds long that is ready for on-the-air use and b-roll. This allows producers to easily edit and create their own stories.

Trade Publication
A publication that focuses on a specific profession or industry.

Syndicated
When a report appears in more than one media outlet simultaneously.

Target Audience
A select group of people who share similar needs or conditions, such as income, age, sex, or education, who best represent the most likely potential receivers of an organization's message.

Tease
An enticing lead to a story that tells just enough about the story to urge the reader or listener to continue.

Syndicated Columnist
A person hired by publications or broadcast organizations to produce written or spoken commentary about specific feature subjects. A syndicated print column is usually published in a wide variety of newspapers or magazines.

Sub Story
Copy substituted for another, earlier piece.

Spot News
Current news that is reported immediately.

Spin
Jargon for the point of view or bias you create in a story.

Stand-up Shot
A television shot in which the source is filmed standing in front of a wall while a reporter asks questions. This kind of shot adds an authoritative source to a television story.

Stylebook
An organization's printed guide to matters of grammar and style.

Slug
A brief heading

Sound Bite
A very short piece of audio or footage that is taken from a longer speech or an interview, usually when the speaker has said something that is considered by those editing the speech or interview to be the most important point.

Specialized Publication
An industry-specific trade or professional publication, e.g. for manufacturing, insurance, telecommunications, etc.

Sidebar
A legal term that the media has adopted to describe a portion of a story that is relevant but not necessary to the body of the story, such as data, a glossary, or a deeper explanation of a concept mentioned in the story. Usually, it is set apart from the body of the article by a box or screen to make it stand out. This term is also used to describe a feature that appears in conjunction with a news article that provides the human interest or historical aspects of a story.

Shirttail
A short, related news item under another dateline at the bottom of an article.

Satellite Feed
Video footage that is made available to multiple television stations at a specified time via satellite.

Reprint
A copy of an article that mentions you or your company.

Responsive Writing
The act of correcting or capitalizing on a situation by writing to fill in omitted details or otherwise add information that better explains a subject, points out an error, or promotes an issue.

Reach
The geographic area of the audience and the number of readers, listeners, or viewers who can access the media in any region.

Roundup Story
A story geared to look back at what has happened over a specific period of time, such as the previous year or quarter. Also, a story in which a reporter wants several opinions on a subject.

Radio Row
When several radio show hosts broadcast from the same location, usually at a large event or conference. At a radio row, radio shows are able to interview speakers and guests on location.

Publicity Tour
Scheduled publicity appearances in a series of cities or locations.

Radio Tour
A series of interviews scheduled back to back with different radio stations during a specified block of time, usually to discuss or promote a particular issue.

Public Relations
A variety of skills and tactics developed to create favorable opinion for a person, event, or product that ultimately supports the firm's bottom line. You turn to a public relations firm to help you achieve media coverage.

Publication
A newspaper, magazine, or newsletter with information, news, and feature stories, usually produced to be sold or as a service to members of associations or organizations.

Producer
The person in charge of the coordination of all details pertaining to a television or radio program.

Photo Alert
An advisory or invitation that stresses the possibilities for photo coverage.

On the Record
When a source can be named and identified by title, rank, job description, or other relevant information. Information from the source can be used in direct or indirect quotation.

Periodical
A publication circulated at regular intervals, such as a weekly or monthly.

On Background
When a quote or information may be used for publication, provided that the source is not identified by name.

Off the Record
When a quote or information from a source may not be used in a story or for further reporting.

News Hole
Space reserved for material other than advertising.

Nut Graf
One or more paragraphs, particularly in a feature story, that explains the news value of the story. The nut graf, which is often the third or fourth paragraph, will explain what the story is about, so as to keep the reader interested.

Official Statement
A written comment prepared for the purpose of responding consistently to any question from the media regarding a particular or controversial issue.

Off-Lead
The second most important story on page one.

News Conference
An arranged gathering of media representatives to announce and explain a significant and newsworthy subject or event.

News Peg
An immediate event that provides an occasion for printing a feature.

Media Kit
An organized package of information that includes background information on a general topic or on special events.

Network
A chain of broadcast or radio stations controlled and operated as a unit, often using the same editorial material.

News Feature
A special story or article in a print publication or broadcast program that goes into detail about concepts and ideas of specific market interest.

News Release
Also referred to as a press release

Marketing
The process of packaging, advertising, selling, and distributing your products or services, as well as the public relations used to support this process.

Media Alert
A brief summary of the basic facts surrounding an event, often used when time is too short, or the occasion does not warrant a printed invitation.

Masthead
The list of editors, publishers, and senior reporters in each publication's issue. It includes an address and telephone number.

Letters to the Editor
The reader

Lead Time
The period of time that reporters and producers need to prepare stories and information for publication or broadcast.

Lead Story
The most important article on page one, which may have a headline that extends across the entire top of the page.

Lead
The beginning of a news story, which generally contains information on who, what, when, where, and why.

Inverted Pyramid
A style of writing in which the most comprehensive information is put in the lead, followed by information that is of less and less importance. This construction is used so that an editor can cut the story after any paragraph and still have a complete story that meets space limitations.

Head Shot
A television shot that shows only the upper shoulders, neck, and face of the person being interviewed. Usually accompanied by a computer-generated sign that appears midchest identifying the person and his or her company.

Hard News
This kind of piece presents the facts of an event objectively and in descending order of importance.

Graf
A paragraph.

Ghostwriter
A person who writes articles or speeches for another person who claims authorship.

Freelancer
A writer who sells his or her writing services and is not under regular contract to any one publication.

Exclusive
A news item or feature article that only one newspaper, magazine, or television station may carry.

Embargo
Any restriction placed on when specific information may be used, often stating the desired date and time of release.

Editor
The person who edits stories for reporters before they are published.

Editorial Calendar
The listing of specific times a publication will focus on special sections or special news reporting.

Editing
The act of rewriting, viewing, listening, and cutting print publications, video, or audio in order to perfect the story.

Editorial
A piece that expresses an opinion (as opposed to a news article, which presents facts without opinion) and appears on the editorial page, separate from news stories.

Designated Market Area (DMA)
The area reached by television stations.

Dub
To make a copy of a TV or radio appearance on video or audiotape.

Delayed Lead
A writing style in which the specific subject of a story doesn't come into clear focus until some time after the first paragraphs. The usual intent of such writing is to set the background and tone before getting to the main point (compare to inverted pyramid).

Dateline
The place and date of an article's origin; this usually appears at the beginning of the first paragraph.

Contributing Reporter or Writer
A term often used to describe a freelance writer.

Copy Editor
The last professional to see and approve written material before it is delivered to an audience by a media outlet. The copy editor is responsible for its accuracy, grammar, and length.

Copy
Written text.

Daybook
The daily schedules of upcoming news events, published by the Associated Press.

Circulation
The number of newspapers, magazines, or other print publications that are distributed.

Clip or Clipping
A story cut from a publication or a segment cut from a video or audiotape.

Concept Story
A feature story designed to pique the interest of a certain demographic audience.

Consumer Publication
A printed piece intended for the general reader.

Blogger
A person who keeps and/or writes a blog.

Boilerplate
A brief paragraph stating who you are, what you do, and how you do it, usually used as the first paragraph in a biography or the last paragraph in a news release.

Byline
The name printed below the title or at the bottom of a newspaper or magazine article crediting the reporter/author.

Callback
Telephone follow-up to a printed invitation or advisory.

Biographer
Provides the history of a person, including essential facts.

Backgrounder
This kind of piece provides a history of an organization or issue, including essential facts.

Assignment Editor
The staff member of a television or radio news team who is responsible for judging the appropriateness of story ideas assigned to reporters for coverage.

Audiovisuals (AV)
Graphic presentations that use sight and sound to enhance the understanding of a topic.

Anchor
The member of a news team who coordinates the reports.

Angle
The approach a reporter takes when writing or reporting a story.