Swiss 721 BT ==History== Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas`sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its d.... Found on http://en.wikipedia.org/wiki/Helvetica