1) It contains no fluff 2) No fluff piece 3) Serious journalism 
Hard News: The Scandals at The New York Times and Their Meaning for American Media is a 2004 book by journalist Seth Mnookin about the reign of Howell Raines at The New York Times. Mr. Mnookin`s thesis is that The New York Times remains the newspaper at the center of America`s self-knowledge, and understanding of the rest of the world, and that .....
(from the article `journalism`) Although the core of journalism has always been the news, the latter word has acquired so many secondary meanings that the term `hard news` has ...
Immediate and factual accounts of important events or developments. Compare with soft news.
noun news that deals with serious topics or events
Refers to news stories that examine events which affect society as a whole (e.g., national politics
This kind of piece presents the facts of an event objectively and in descending order of importance.