1) Heraldic decoration 2) The act or art of emblazoning 
• (n.) The act or art of an emblazoner; heraldic or ornamental decoration, as pictures or figures on shields, standards, etc.; emblazonment.
Em·bla'zon·ry noun ; plural Emblazonries The act or art of an emblazoner; heraldic or ornamental decoration, as pictures or figures on shields, standards, etc.; emblazonment. « Thine ancient standard's rich emblazonry .» Trench. 
the act or art of emblazoning; heraldic decoration. · brilliant representation or embellishment.