[advertising] History: At the time of its foundation in 1974, EGTA stood for the European Group of Television Advertising, and the association’s membership consisted of public television sales houses only. During the 1980s, as television stations started to be privatised throughout Europe (for example TF1 in 1987), EGTA opened its doors t...
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http://en.wikipedia.org/wiki/EGTA_(advertising)
[chemical] EGTA (ethylene glycol tetraacetic acid) is an aminopolycarboxylic acid, a chelating agent. It is a colourless solid that is related to the better known EDTA. Compared to EDTA, it has a lower affinity for magnesium, making it more selective for calcium ions. It is useful in buffer solutions that resemble the environment in living ...
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http://en.wikipedia.org/wiki/EGTA_(chemical)

<abbreviation> Ethyleneglycotetraacetic acid. ... (05 Mar 2000) ...
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http://www.encyclo.co.uk/local/20973

(= ethyleneglycol-bis(2-aminoethyl) N,N,N&`,N&`,-tetraacetic acid)) Like EDTAa chelator of divalent cations but with a higher affinity for calcium (log Kapp 6.68 at pH 7) than magnesium (log Kapp 1.61 at pH 7). Will also bind other divalent cations. Note: the 'apparent association constant', Kapp, is used because protons compete for binding and the association constant varies according to pH. Thus, EGTA has log10 Kapp for calcium of 2.7 at pH 5, 10.23 at pH 9.
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Type: Abbreviation Definitions: 1. Abbreviation for ethyleneglycotetraacetic acid.
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http://www.medilexicon.com/medicaldictionary.php?t=28114
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