A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly...
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http://en.wikipedia.org/wiki/Corporate_identity
The image of a company that is consistently portrayed through logotype, symbol, typeface and colour, applied to everything from stationery to vehicles, advertising to clothing.
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http://www.encyclo.co.uk/local/20829
The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on. See also 'corporate reputation'
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https://www.encyclo.co.uk/local/20161
the character and image of an organisation, reflecting its culture, that is presented to its various publics, including the organisation's name and logo.
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https://www.encyclo.co.uk/local/20463
Corporate identity
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https://www.encyclo.co.uk/local/21395
How a particular business is perceived by its customers and the rest of the marketplace. Its name, logo, typeface, colors, slogan, etc., are all elements that help comprise a company's corporate identity.
Found on
https://www.encyclo.co.uk/local/21600
No exact match found.
