breakeven

In finance, the level of output where costs equal revenue and no profit or loss is made. ...
Found on http://www.encyclo.co.uk/local/20688

Breakeven

Dollars of response, measured by order margin, are equal to the total cost of promotion. (Breakeven for the business means the order margin must equal promotion plus all other costs).
Found on http://www.encyclo.co.uk/local/21134
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