Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight. Firms may c... Found on http://en.wikipedia.org/wiki/Analytics
Analytics programs gather and analyse data about how users interact with websites. Google Analytics is an example of a free analytics program. Found on http://www.encyclo.co.uk/local/21547
Measuring, analysing and interpreting activity and interactions on and across social media platforms. It is a powerful tool for marketers, enabling them to see how they are performing against Social Media Objectives and where they can improve. Found on https://www.encyclo.co.uk/local/22722