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Bird Dog - Key internet terms Category: Technical and IT > Internet terms Date & country: 09/03/2016, USA Words: 65

AMA
Ask me anything. A style of Reddit post, in which the poster opens themselves up to questions and answers them in the comments, usually done in real-time.

Analytics
Measuring, analysing and interpreting activity and interactions on and across social media platforms. It is a powerful tool for marketers, enabling them to see how they are performing against Social Media Objectives and where they can improve.

Avatar
A picture or a graphic that represents you or your company online. Also commonly known as a Profile Picture.

Bloggersphere or Blogosphere
A term to refer to all known blogs on the internet and their interconnections.

Blogger Outreach
The process by which you ‘reach out’ to other bloggers within your industry or category. Blogger outreach involves contacting individual bloggers and asking them if they are interested in either hosting content you’ve created for them or in writing content and mentioning or linking to you website or brand.

Blog
A personal or company website or web page on which an individual or group of individuals post informal articles, record opinions or share links, videos or imagery, on a regular basis.

Cloud Computing
A type of computing where resources are retrieved from the internet through web-based tools and applications, rather than being stored on local servers.

Content Strategy
The planning and development for the creation, delivery, and governance of online, shareable content. A content strategy should outline what social channels to use, what types of content are to be shared via what channels, and a schedule of content production.

Content Marketing
A marketing technique of creating and distributing relevant and valuable online content to attract, acquire, and engage a clearly defined target audience.

Community
See Online Community

Community Manager
Responsible for building, growing and managing online communities around a brand, cause or topic.

Digg
Digg is an online news aggregator aiming to help you find, read, and share interesting online stories.

Engagement
Engagement or Social Engagement, refers to the amount of participation in an online community. Retweets, comments, and Likes are all forms of social engagement.

Facetime
A free video chat and VOIP software application developed by Apple to run on all devices running iOS, the Apple operating system found on iPhones, iPads and computers.

Facebook
Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to connect and share content with friends and associates. Facebook is the largest social network on the internet, with more than 1.2 billion users.

Flickr
An image and video hosting website popular with bloggers and owned by Yahoo!.

Foursquare
Foursquare is a geo-social network where users can `check-in” to places they are visiting, leave tips, add reviews and post pictures.. Geo-social works by combining a traditional social networking model of registered users who connect with one another, to GPS (Global Positioning Satellite) technology. By connecting these two models, users don’t just get updates, they also get information about where the updates were made.

Forums
An online discussion site where registered users can hold conversations in the form of posted messages, or threads.

Geolocation/Geotagging
Geolocation is the process of finding, determining and providing the exact location of a computer or networking device. It enables the use of a variety of location based apps, such as Foursquare, Facebook, Google Maps, Urbanspoon and RunKeeper. It is being used by bricks and mortar shops, such as retail spaces and restaurants, to increase online/offline social engagement.

Google+
A social network owned and operated by Google. Users can post stories, share videos and pictures, organise friends into circles, join communities and chat to other users. Your Google+ account syncs up with all other Google accounts you may have; Gmail, YouTube, etc. It is the second largest social networking site in the world, after Facebook.

Google Hangouts
An instant messaging and video chat platform developed by Google, that works across all computers and both Android and Apple phones and tablets.

Google Authorship
A way of linking the content you create, on any website, with your Google+ profile. When you have correctly set-up Google Authorship, your profile picture will appear in Google search results beside any written content you publish online. As Google’s search algorithm favours content from thought leaders and experts, using Google Authorship is a way to boost your ranking.

Hashtag
A word or unspaced phrase prefixed with the # symbol. Commonly used on social networking sites such as Twitter, Google+ and Instagram. Appending a hashtag to a post both helps to give that message context and groups it with other messages about that same topic or event.

Hootsuite
A social media management platform that allows users and brand managers to update, post, schedule and respond via multiple social media platforms, including; for Facebook, Twitter, LinkedIn, Google+, and WordPress. Hootsuite operates on a freemium model with products built for casual and enterprise users.

Infographic
An infographic (information graphic) is a graphical representation of information or data designed to be engaging and easily understandable.

Instagram
A photo and video sharing social network that enables registered users to take pictures and videos via the instagram mobile app, apply digital filters to them, and then share them across other social media profiles, such as Facebook, Twitter, Tumblr and Flickr.

Klout
A website and mobile app that uses social media analytics to rank users according to online social influence. When calculating a person’s score, Klout takes into account their activity across several social media platforms, including: Twitter Facebook, LinkedIn, Google+ and Instagram. The actual relevance and accuracy of a ‘Klout Score’ has been hotly debated.

Live-Blogging
Similar to live television or live radio, live blogging is a blog post or series of posts intended to provide real-time textual coverage of an event.

LinkedIn
A social networking site for professionals. Registered users may list their employment and educational history on their profiles, connect with friends and colleagues, follow companies, join interest groups, share content and have discussions. LinkedIn is the largest professional directory of individuals and companies with over 250 million users.

Meme
An image, video, piece of text or any combination of the three, typically humorous in nature, that is copied and spread rapidly by users across the internet, often starting on sites such as Reddit, and often with slight variations.

Meetup
The world's largest network of local groups. It enables users to organise a local group or find one of the thousands already meeting up face-to-face.

Micro-Post or Micro-Blog
A microblog is similar to a traditional blog in every way except its size. Microblogs are much smaller, sometimes comprising of nothing more than one sentence. Microposts have been made popular by social networking site Twitter, as its users are limited to posts of no more than 140 characters in length.

MySpace
A social networking site and mobile app with a strong emphasis on music. It was the most visited social networking site in the world from 2005 until 2008, when it was overtaken by Facebook.

News Feed
The homepage of most social networking sites, a news feed is a constantly updating list of stories from people and companies that a person follows on that social network. Facebook, Twitter, LinkedIn and Instagram all use news feeds, for example.

Ning
An online platform for people, businesses and organisations to create custom social networks each with customisable appearance feel and features.

Online Community
A virtual community consisting of people and/or businesses with common interests who use social networking sites, instant messaging apps and online forums to communicate and work together.

Pinterest
A pinboard-style photo-sharing website that allows registered users to create and manage theme-based image collections (called `boards”) such as events, interests, and hobbies. Users can `pin” content found around the web to a boards they’ve created.

Quora
A question-and-answer based website created, edited and organised by its community of registered users. Users begin a thread by posting a question in which other users can respond, edit the question or edit other users’ answers.

Qzone
A Chinese social networking site boasting over 600 million users.

RenRen
A Chinese social networking site dubbed the `Facebook of China”. RenRen has more than 194 million registered users

ReTweet
A re-posting of someone else's Twitter post (Tweet.)

Reddit
An news aggregation website that is timely, interactive and personalised. Users submit links to blog posts, photos or videos and then other users vote those links up or down. The results is a list of the most engaging stories on the web at any given time.

RSS
RSS (Rich Site Summary or Really Simple Syndication) is a content delivery vehicle. An RSS Feed uses a family of standard web feed formats to publish frequently updated information such as blog posts, news articles, photos and videos. Web applications called RSS Readers aggregate updates from multiple RSS Feeds in one location for easy viewing.

Sentiment Analysis
Analysing posts, comments, tweets and messages to determine the attitude of the speaker with respect to the topic, brand or cause. The audience and messages can then be classified as either Positive, Negative or Neutral sentiment. Sentiment Analysis helps marketers to understand how people feel about their product or brand and how they are responding to campaigns.

Skype
Skype is a VOIP (voice-over-IP) and instant messaging service. Users can call, message or video conference other users for free, or can pay to call landlines and mobile phone numbers. With more than 5000 million users, Skype is the most popular communication service in the world.

SnapChat
A photo messaging mobile app where users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. SnapChat’s USP is that messages or `snaps” self-destruct. Users set a time limit for how long recipients can view their snaps after which they will be hidden from the recipient's device and deleted from Snapchat's servers.

Social Media Policy
A corporate code of conduct that provides guidelines for employees who post content on social media networking sites either as part of their job or as a private person. A social media policy should outline what employees are and are not allowed to say on behalf of the company, and how to respond to crises.

Social Media Monitoring
An active monitoring of social media channels for information about a company or organisation. It allows Marketing and Social Media Managers to find insights into a brands' overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises.

Social Media Manager
The person responsible for planning and developing social media and content strategies for a brand, cause or topic.

Social Media Marketing
Social Media Marketing refers to the process of gaining traffic or attention through social media networking sites, such as Facebook, Twitter and YouTube.

Social Influencer
An individual who creates or shares interesting or valuable content with their niche, loyal audience of social media followers that respect and trust their opinion. Social media influencers are important to brands as they are very effective at spreading online messages, they are more trusted than brands and they are deemed more authentic.

Social Analytics
See Analytics.

SproutSocial
A social media management platform that allows users and brand managers to update, post, schedule and respond via multiple social media platforms, including; for Facebook, Twitter and Google+. Unlike Hootsuite, there is no free account option.

StumbleUpon
StumbleUpon is an online and mobile discovery engine that finds and recommends web content to its users. Registered users list their interests and then StumpleUpon recommends content it thinks they would like. If a user likes the content they give it a thumbs up, if not, a thumbs down. StumbleUpon learns from those user actions to tailor the content it serves.

Trending Topic
Trending topics are those topics on Twitter being discussed more than any others. They are listed to the left of the main column and are updated in real-time.

Tumblr
Tumblr is a microblogging social networking site where registered users can post text, photos, quotes, links, music and videos from their web browser, mobile device, desktop or e-mail to their completely customisable tumblr page.

Twitterverse
Also known as twitosphere or twittersphere, it is the collective postings made by Twitter users. Used to describe Twitter as an ecosystem or universe.

Tweet
A message posted using Twitter. It can be no more than 140 characters long and it can contain links to other websites, blogs, pictures and videos.

Twitter
Twitter is a micro-blogging social network, where registered users can post short (140 character or less) updates, known as tweets, about what they are doing, thinking, reading, eating or many more subjects. Twitter has over 240 million monthly active users.

URL Shortener
An online tool that reduces the character length of a URL (uniform resource locator) or web address. Commonly used on social media platforms that impose character limits on users’ posts, such as Twitter.

Viral
Viral, in digital terms, comes from the medial term used to describe a small infections agent that can infect all types of organisms. `Going viral” online is when a piece of content spreads just like a virus, `infecting” people when they see it by evoking emotions that spur the viewer to share it.

Vine
Vine is a mobile video sharing app, owned by Twitter, Videos created with Vine have a maximum clip length of seven seconds and play on a continuous loop.

Vimeo
Vimeo is a video-sharing website on which users can upload, share and view videos. Unlike YouTube, there are no advertisements before, during or after your video.

Webinar
A webinar is a seminar conducted over the internet using video conferencing, instant messaging and VOIP services. Webinars are generally hosted by an organisation or company and broadcast to a select group of individuals.

YouTube
YouTube is a video sharing website owned by Google where users can upload, view and share videos. It is the largest video sharing website with more than 1 billion unique users every month.