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Food Marketing Insitute - Glossary of Terms Category: Agriculture and Industry Date & country: 13/09/2007, USA Words: 1737

store supervisor
An operations manager responsible for conditions, safety, product levels and cash handling procedures for several retail stores; a district manager.

store supplies
Materials and merchandise needed to conduct daily business by a retailer, i.e., grocery bags, brooms and mops.

store traffic
A customer count recorded by hour, day, week, month or holiday. See traffic.

store-door delivery
See direct store delivery.

store-door margin
A product's gross profit after deducting expenses, e.g., storage costs, delivery cost

store-specific pallet
A combination of different items on a pallet shipped to a store.

storewide promotion
A thematic merchandising and promotional program with all retail departments within a store participating.

straight load
Merchandise delivered to retail stores in trucks carrying only one product group.

street money
Monies available for specific performance, conditions or purchases. Usually from a supplier or salesperson rather than directly from a manufacturer.

strip display
A horizontal shelf arrangement of like products.

subprimal cuts
Untrimmed, boneless cuts of meat, primarily beef.

suggested retail price
A manufacturer's recommended price for a product.

suggestive selling
A marketing technique in which retail employees recommend tie-in or complementary products, e.g., cake and coffee, deli ham and cheese.

super combo
An upscale grocery store with 80,000 to150,000 square feet, a full line of service departments and weekly sales of approximately $900,000. The store carries a wide variety of items, 60,000 or more, with at least 20 percent of sales attributed to general merchandise and health and beauty care products.

super warehouse store
A warehouse store with a focus on low prices and a wide variety of perishable items, i.e., produce, deli, and bakery departments.

supermarket
A conventional grocery store, but not a warehouse club or mass merchant, with annual sales of two million dollars or more per store.

Supermarket Business
A monthly periodical for the food store industry published by Fieldmark Media

Supermarket News
A weekly newspaper for the food store industry published by Capital Cities Media, Inc.

superstore
A large conventional supermarket with expanded service deli, bakery, seafood and non-food sections.

supervisor
A manager designated to supervise a certain area or number of stores.

supplemental display
An extra display in a department in aisles or in spaces where fixed equipment will not fit, which makes merchandise more accessible.

supplier
A generic term for wholesalers who sell to and supply retailers directly and indirectly, e.g., manufacturer, vendor, broker, reseller.

supply
The quantity of merchandise in stock at a store or a warehouse.

supply center
The specific location in each department where supplies are kept.

supply chain
The process of fulfillment and movement of goods from producer or grower to consumer.

supply depot
A warehouse operated by a chain or a wholesale grocer that sponsors a voluntary group.

support office
A corporate office with accounting, accounts payable and receivable and advertising departments and other administrative support staff.

surprise buy
Usually 15 to 25 popular items featured at unusually low prices, found throughout the entire store.

survey letter
A notice from a wholesaler's or chain's headquarters to stores soliciting support and orders for an upcoming special promotion, so the buyer has a basis for determining an order for promotional items.

survey order
An order from retail stores, usually for new items or deal items, previously authorized by an account's headquarters. Also, potential orders at retail stores for an item before a manufacturer's salesperson or broker presents it at the headquarters of a chain or wholesaler. See future order.

sweepstakes-contest
A promotional contest for consumers, which features a chance to win prizes.

sweethearting
A form of theft, whereby a cashier gives illegal discounts to employees, friends, and/or customers.

swell allowance
A manufacturer's refund or invoice deduction to cover the costs of spoiled, processed foods, products packed in glass or dented cans. See breakage allowance; swells.

swells
Unsalable items with expanded containers or lids signifying faulty food handling, processing or sealing. See swell allowance; bloating.

swipe reader
A credit card or ATM card reader for cash register systems at the checkout counter.

syndicated data
Information gathered by a service or company for public release and sold by subscription.

TA
Trading area.

TAB
Tabulation. Usually refers to research data.

table allowance
A manufacturer 's allowance to a retailer to display or highlight a product on supplemental tables, such as bottled catsup. Also called a Table Display Allowance (TDA).

table display
A type of supplemental display used to highlight seasonal or featured products, placed in a store's aisles to increase display space.

tabloid
A small format newspaper that reports the news in a condensed form.

tag
A message delivered live by an announcer at the end of a TV or radio commercial, usually to mention local stores that sell an advertised item.

tagging
A price or informational sign that highlights an item.

take
A retail store's daily receipts, e.g., cash, checks, credit cards.

tape
A register receipt given to a customer detailing the transaction, products, retail prices, coupons and payment.

tare
The weight of the packaging subtracted from the weight of the product, so the customer doesn't pay for the container. The allowance for perishable shrinkage between the weight marked on the item when packed and the actual weight when sold.

tear-off pad
Printed promotional materials that are bound into a pad and displayed next to a product or at the checkout.

tear-strip
A tape inserted into a package or case for easy opening.

tegiquat
A anti-germicidal cleaner that kills bacteria, cleans and deodorizes.

telemarketing
Marketing by telephone to solicit customers in order to sell goods and services.

telephone sales rep
A salesperson at a wholesale operation who takes telephone orders for merchandise and also contacts customers to alert them to upcoming promotions, new items and other services. Sometimes called an inside sales rep.

telxon
A combination of a portable electronic terminal and a wand. The wand reads the shelf ticket and identifies the product. Each pass of the wand (left to right) orders one case. If more than 3 cases are needed, a pass (right to left) is made and the quantity is punched into a terminal, which records orders electronically.

temporarily out (TO)
A manufacturer's identifier on an invoice when a product is out-of-stock, not delivered and not billed. The retailer needs to re-order the product on the next order.

temporary allowance
A manufacturer's price reduction to increase sales volume of a product for a specific time period.

temporary price reduction (TPR)
A short-term price reduction to increase sales of a product for a specific time period.

terg-o-cide
A degreaser used to clean equipment.

terminal
A computer or cash register display.

test market
A market area representative of the average national demographics and buying patterns, which is chosen to test new products, promotions and to forecast sales. See trading area.

test store
A retail store used to test a product to determine buying and merchandising practices. See pilot store, storewide promotion.

third party
An independent organization that offers a service that links a supplier and a distributor in some way. The term can apply to providers of EDI, warehousing or logistics services.

third party reconciliation
A process of balancing insurance claims paid versus claims due from a third-party company.

throughput
The products received, stored and shipped by a distribution center.

ticket price (ticket)
A product's retail price.

tie and high
The width and height of freight on pallets and warehouse storage racks. 'Tie' refers to the number of dimensions of each tier (layer) of standard pack product while 'High' means the total physical height of one or more 'Ties' making up the unit load.

tie-in ad
A retailer's advertisements used to meet the promotional requirements of a manufacturer.

tie-in items
See related items.

tie-in merchandise
A multi-product display method in which a high-impulse item is linked to a staple or featured item.

tie-in promotion
A promotion in which two products are displayed together and one item is given away or sold at a lower price with the purchase of the other.

tie-in sales
A retailer's promotion of a product to meet manufacturer requirements during a specified time period.

time and attendance systems
An electronic system used to plan, monitor and report employees' work hours.

time clock
An instrument that records the time an associate begins and ends work. The time is usually displayed on a time card or electronic monitor. Used to calculate hourly wages or weekly wages for hours worked.

time lag
The time between the introduction of a new product and its availability in a retail store.

timetable
The delivery schedule and requirements for a new product promotion.

TOFC
Trailer on flat car.

toiletries merchandiser
A health and beauty care (HBC) rack jobber.

tonnage items
Low-gross profit items that have a high turnover rate. See selective selling.

tonnage throughput
The number of tons of merchandise passing through a distribution center per labor hours for all workers in the center.

total distribution
A standardized process where marketing practices are coordinated to eliminate inefficiency and reduce cost.

total order lead-time
See order lead time.

total taxes on income
The federal and state taxes based on net income imposed on supermarket companies.

tote
A plastic container, usually used to ship merchandise such as HBC items.

touch screen
A computer screen with sensors that respond to touch.

TPR
Temporary price reduction.

trade
An industry term for the grocery industry which includes wholesalers, retailers, food brokers, vendors and associations.

trade advertising
A manufacturer's advertisement directed toward the retailers or wholesalers who sell their products.

trade advisory board
Retailers invited to serve on an advisory board by manufacturers to discuss industry-related issues, solve problems, and provide input.

trade association
A nonprofit group that serves the information needs of a particular industry and represents its mutual interests, e.g., education, legislation, media relations.

trade deal
See deal.

trade discount
An off-invoice cash discount from a list or suggested resale price

trade letter
A manufacturer's notice describing a promotion, new products, contests, deals, etc. and the policies and procedures for implementation.

trade margin
See margin.

trade name
A product's brand name.

trade promotion
A special manufacturer's offer made to retailers, such as allowances for advertising and/or merchandising.

trading area
A population center or metropolitan area with similar demographics, buying patterns and expectations. See distributing area.

trading stamps
Stamps given at checkout to encourage customer loyalty. Redeemable for cash or products.

traffic
In retailing

traffic builder
A product offered below retail price to attract customers.

traffic flow
The shopping pattern designed for a retail store or department.

traffic pattern
The shopping path customers take through a store or department.

trailer
A mail-in incentive attached to a product to increase the sales of a slow-selling product in an otherwise fast-moving category.