1) Aims to purchase 2) Consumer demand 3) Consumer demands 4) Covets 5) Craves 6) Desires 7) Desires to have 8) Falls short of 9) Hankers afer 10) Hankers for 11) Has a yen for 12) Hopes for 13) Is needy 14) Lacks 15) List in a wish list 16) Lusts for 17) Money serves to regulate them 18) Privations Found on https://www.crosswordclues.com/clue/wants