A subheading in a newspaper or magazine. A slogan attached to a well known brand
Similar to a subhead or standfirst, but used more as a marketing term.
(1) In print and online, a kind of subhead or standfirst immediately following a larger headline. (2) In advertising, a slogan attached to a product brand name, e.g. ‘Heineken: Refreshes the parts other beers cannot reach’.
The payoff - or punchline in an advertisement.