1) Cheap flattery 2) Compliment 3) Excessive blarney 4) Excessive oiliness 5) Fake flattery 6) False earnestness 7) False flattery 8) Fawning flattery 9) Flattery 10) Flattery from a fawner 11) Fulsomeness 12) Gratuitous gushing 13) Gushing flattery 14) Ingratiating behavior 15) Insincere earnestness 1) Fulsomeness 2) Unction 
Smarm is slang for insincere politeness.