1) Ad agency creations 2) Ad agency output 3) Ad staples 4) Be all that you can be, etc 5) Business lines 6) Campaign poster inscriptions 7) Catchwords 8) Catchy phrases 9) Corporate catchphrases 10) Do the Dew and Just Do It 11) Just do it and Just say no 12) Last parts of ads, often 13) Madison Avenue creations 1) Catchphrases 2) Catchwords 3) Taglines