Self liquidating premium definitions

self-liquidating premium

A manufacturer's premium in which the product's cost is recovered through a retail sale of the product.
Found on http://www.encyclo.co.uk/local/20108

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Self-liquidating premium

A premium offer paid by the consumer whose total cost including handling fees are paid for in the basic sales transaction.
Found on http://www.encyclo.co.uk/local/21023

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