1) Assign a new name to 2) Assign an alias 3) Change a head 4) Change brands 5) Change names 6) Change the name 7) Dub again 8) Dub anew 9) Give a new name 10) Give a new name to 11) Give another name to 12) Handle differently 13) Name again 14) Put another handle on 15) Switch heads 1) Rename