Psephology i (from Greek psephos ψῆφος, `pebble`, which the Greeks used as ballots) is a branch of political science which deals with the study and scientific analysis of elections. Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in the Un..... Found on http://en.wikipedia.org/wiki/Psephology
psephology 1. The study of voting patterns. 2. The study of public elections, and statistical analysis of trends in voting; loosely, the prediction of electoral results. Found on http://www.wordinfo.info/words/index/info/view_unit/1771/