Personalization involves using technology to accommodate the differences between individuals. ==Web pages== Web pages are personalized based on the characteristics (interests, social category, context, ...) of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term custo...
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http://en.wikipedia.org/wiki/Personalization
Adding the name of the recipient to a mailing piece, or the use of a computer to input data that is meaningful to the customer being addressed. In the future it is possible that entire catalogs will be printed and selectively bound to match personal data identification.
Found on
http://www.nmoa.org/Library/index.htm
No exact match found.
