Neuroeconomics

Neuroeconomics is an interdisciplinary field that seeks to explain human decision making, the ability to process multiple alternatives and to follow a course of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. It combines research met...
Found on http://en.wikipedia.org/wiki/Neuroeconomics

neuroeconomics

A highly synthetic and interdisciplinary effort to understand how both humans and animals make decisions. ,,It now seems clear that every day, at every action, our brains unconsciously compute and store the values of every event that befalls us. ,, What we are trying to do is to combine economics, psychology, and neuroscience into a single descri...
Found on http://www.genomicglossaries.com/content/business_glossary.asp
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