Makegood

Extra advertising spots in compensation of a scheduling error/alteration by the TV station or failure to deliver an audience guarantee target during the campaign period.
Found on http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none

Makegood

In advertising, a free advertising slot given to a company by a TV station, magazine, etc., if the company's advert was previously run incorrectly
Found on http://www.encyclo.co.uk/local/22643
No exact match found