An ad circular direct mailed to customers. Found on http://www.encyclo.co.uk/local/20108
Often described as 'salesmanship in print'. Direct mail (or a mailer as it is known in the marketing industry) is a personally addressed advertising piece sent through the post.A personalised advertisement sent through the post.
Found on http://www.dmconcepts.co.uk/jargon_buster.html
a container for something to be mailedFound on https://www.encyclo.co.uk/local/20974
(1) A direct mail advertiser who promotes a product or service using lists of others, house lists, or both. (2) A printed direct mail advertising piece. (3) A folding carton, wrapper or tube used to protect materials in the mail.Found on http://www.nmoa.org/Library/index.htm
A mailer is an individual employed by a newspaper publisher to handle newspapers from the point where they emerge from the press to where it is loaded onto trucks or other means of transporting the newspapers. Preparing newspapers involves identifying the bundles by edition and inserting advertising supplements as well as the p...Found on http://en.wikipedia.org/wiki/Mailer_(occupation)
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