1) Bobby, Tom et al 2) Cravings, casually 3) Family to keep up with 4) Folks to keep up with 5) Generic neighbors 6) Generic trendsetters 7) Idiomatic trendsetters 8) Indiana and others 9) Neighbors, figuratively 10) Objects of envy 11) Ones to keep up with 12) People to keep up with 13) Stereotypical neighbors 1) Longs 
one's neighbors, friends, business associates, etc.: Keeping up with the Joneses has put him in debt.