1) Aggressively publicizes 2) Ballyhoos 3) Beats the drum for 4) Builds up 5) Builds up in the media 6) Exaggerated advertisings 7) Excessively promotes 8) Heavily promotes 9) Hoopla and put-on 10) Overdoes the publicity 11) Overly promotes 12) Overpublicizes 13) Oversized plugs 14) Overtalks 15) Plugs big-time 1) Boosts 2) Touts