a derogatory term used to describe companies that portray themselves as environmentally friendly when their business practices do not back this up. Generally applies to excessive use of green marketing and packaging when this does not take account of the total ecological footprint.
Found on
http://en.wikipedia.org/wiki/Glossary_of_environmental_science
Greenwashing (a compound word modelled on `whitewash`), or `green sheen,` is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization`s products, aims or policies are environmentally friendly. Evidence that an organization is greenwashing often comes from pointing out the spending ...
Found on
http://en.wikipedia.org/wiki/Greenwashing
Greenwashing is slang for a company's extensive public relations efforts to convince consumers or investors that it is environmentally friendly
Found on
http://www.probertencyclopaedia.com/browse/ZG.HTM
a derogatory term used to describe companies that portray themselves as environmentally friendly when their business practices do not back this up. Generally applies to excessive use of green marketing and packaging when this does not take account of the total ecological footprint.
Found on
http://www.translationdirectory.com/glossaries/glossary306.php
No exact match found.
