1) Lore 2) Mores 
a society's customs for routine, casual interaction
(from the article `Sumner, William Graham`) ...he opposed all reform proposals that smacked of paternalism because they would impose excessive economic burdens on the middle class, his ...
(AS folc) Customs. Conventions. Mores. Traditional group behavior patterns. Cf. Sumner, Folkways. -- A.J.B.
the ways of living, thinking, and acting in a human group, built up without conscious design but serving as compelling guides of conduct.