1) Partiality 2) Partisanship 
Understanding the ideas or practices of another culture in terms of those of one`s own culture. Ethnocentric judgements fail to recognize the true qualities of other cultures. An ethnocentric individual is someone who is unable, or unwilling, to look at other cultures in their own terms.
[adj] - centered on a specific ethnic group, usually one`s own
ethnocentric The viewpoint that one`s own group is the center of everything.
adjective centered on a specific ethnic group, usually one`s own
centered on a specific ethnic group, usually one's own