The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization re...
Found on
http://en.wikipedia.org/wiki/ECRM
(In topic `CRM Skills`) eCRM is the name that has been increasingly applied to the emerging online CRM capability that extends the scope of CRM, traditionally comprising sales, marketing and service, into the area of e-Commerce. This extension of Internet-enabled CRM, to encompass functions such as supply chain management, has been the stimulu...
Found on
http://www.encyclo.co.uk/local/20477
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