[marketing] In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. While this may seem inherently negative, in the context of a carefully planned strategy, it can be effective, by ultimately growing the...
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http://en.wikipedia.org/wiki/Cannibalization_(marketing)
[parts] Cannibalization of machine parts, in maintenance of mechanical or electronic systems with interchangeable parts, refers to the practice of removing parts or subsystems necessary for repair from another similar device, rather than from inventory, usually when resources become limited. The source system is usually crippled as a result...
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http://en.wikipedia.org/wiki/Cannibalization_(parts)
A competitive factor that reduces a product's sales, such as the debut of a competing brand.
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http://www.encyclo.co.uk/local/20108
Cannibalization:
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http://www.encyclo.co.uk/local/20425
Cannibalization refers to the loss of a product?s sales due to the release of a newly created product. In other words, a newly introduced product line might take away market share from an existing product line instead of gaining overall market share for the company.
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https://www.myaccountingcourse.com/accounting-dictionary/accounting-diction
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