Sanskrit {IAST|bhaga} is a term for `lord, patron`, but also for `wealth, prosperity`. The cognate term in Avestan and Old Persian is baga, of uncertain meaning but used in a sense in which `lord, patron` might also apply. A Slavic cognate is bog `god`. While the word `bog` denoted nearly all Slavic gods, the word Deva in its cognate Div... Found on http://en.wikipedia.org/wiki/Bhaga
(from the article `Iranian religion`) ...belief was not pan-Iranian. The ahuras (`lords`; Vedic asura) were certain lofty sovereign deities, in contradistinction to the other deities ... Found on http://www.britannica.com/eb/a-z/b/59