Aversives

In psychology, aversives are unpleasant stimuli that induce changes in behavior through punishment; by applying an aversive immediately following a behavior, the likelihood of the behavior occurring in the future is reduced. Aversives can vary from being slightly unpleasant or irritating (such as a disliked color) to physically damaging. It is not...
Found on http://en.wikipedia.org/wiki/Aversives
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