1) Marketing technique
Found on
https://www.crosswordclues.com/clue/altercasting
==History== Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. The theory relies on the concept of persuasion. Using many tactics, it is generally easy to pull off. The goal of altercasting is to project an identity, (to be assumed by other(s) with whom one is in interaction), which is congruent with one`s own go....
Found on
http://en.wikipedia.org/wiki/Altercasting
No exact match found.
