1) Allure 2) Attraction 3) Bait 4) Enticement 5) Illecebration 6) Invitation 7) Temptingness 1) Attractiveness 2) Charm 3) Enticement 4) Fascination 5) Temptation 6) The means of alluring 
• (n.) That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor. • (n.) The act alluring; temptation; enticement.
Al·lure'ment noun 1. The act alluring; temptation; enticement. « Though Adam by his wife's allurement fell. Milton. » 2. That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, ...
[n] - attractiveness
noun the act of enticing a person to do something wrong (as an offer of sex in return for money) noun attractiveness; `its allurement was its remoteness`
fascination; charm. · the means of alluring. · the act or process of alluring.