[candy] Whatchamacallit is a candy bar marketed in the United States by The Hershey Company. This candy bar was first introduced in 1978. The `Whatchamacallit` name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family when she was the Associate Creative Director at Doyle Dane & Bernbach and was in charge of... Found on http://en.wikipedia.org/wiki/Whatchamacallit_(candy)