1) American brand 2) Big name in mops 3) Cleaning product brand 1) Mop 
Swiffer is a line of cleaning products by Procter & Gamble. Introduced in 1999, the brand uses the `razor-and-blades` business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fif.....