Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change pr...
Found on
http://en.wikipedia.org/wiki/Social_marketing
(from the article `marketing`) Social marketing employs marketing principles and techniques to advance a social cause, idea, or behaviour. It entails the design, implementation, ...
Found on
http://www.britannica.com/eb/a-z/s/117
No exact match found.
