Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick and mortar counterparts because they do not have the same overhead cost. == Prevalence == A 2012 comScore study ...
Found on
http://en.wikipedia.org/wiki/Showrooming
emerging in the popular media in 2012 the term 'showrooming' refers to the 21st century practice of shoppers visiting retail stores to inspect/handle/assess products, especially electronic/technology equipment and gadgets, which the shoppers (quite intentionally as part of a buying method) subsequently purchase online, thereby achieving a lower pri...
Found on
http://www.encyclo.co.uk/local/22643
No exact match found.
