Selfridges, also known as Selfridge & Co., is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store on London`s Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909. In the 1940s, smaller provincial Selfridge stores were sold to the John Lew....
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http://en.wikipedia.org/wiki/Selfridges
(from the article `Fashions`) The Oxford Street (London) flagship of British department store Selfridges proved innovative, launching in September the Wonder Room, a sweeping ...
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http://www.britannica.com/eb/a-z/s/61
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