The groups of people that have an actual or possible interest in or impact on the company's efforts to achieve its goals.
Found on
http://archive.ifla.org/VII/s34/pubs/glossary.htm
Publics are small groups of people who follow one or more particular issue very closely. They are well informed about the issue(s) and also have a very strong opinion on it/them. They tend to know more about politics than the average person, and, therefore, exert more influence, because these people care so deeply about their cause(s) that they do...
Found on
http://en.wikipedia.org/wiki/Publics
any group, with some common characteristic with which an organisation needs to communicate, including the media, government bodies, financial institutions, pressure groups, etc. as well as customers and suppliers.
Found on
https://www.encyclo.co.uk/local/20463
No exact match found.
