In physical anthropology, protoculture is the passing of behaviours from one generation to another among non-human primates. These cultures are very rudimentary, and do not exhibit complex cultural technology. For example, tool usage is learned between generations within chimpanzee troupes. One troupe of chimpanzees may exhibit a learned behavior ...
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http://en.wikipedia.org/wiki/Protoculture
[Macross] ==Macross definition== The term `Protoculture` first came up during pre-production story development for The Super Dimension Fortress Macross Japanese TV series (Big West/Studio Nue, 1982), when the creators were researching cultural studies to develop concepts to be used in the plot. In the Macross animated series Protoculture se...
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http://en.wikipedia.org/wiki/Protoculture_(Macross)
[company] Protoculture Inc, the publisher, used to be called IANVS Publications. It began as a group that made the fanzine Protoculture Addicts (which went commercial, and also started the company). The fanzine later went commercial and became a magazine, and the fan group became IANVS. At one point IANVS published a magazine called Mecha P...
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http://en.wikipedia.org/wiki/Protoculture_(company)
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