Product placement, or embedded marketing, is, according to the European Union `any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme`. Product placement stands out as a marketing strategy because it is the most direc.....
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http://en.wikipedia.org/wiki/Product_placement
Paid for placement of an advertiser's product within a programme.
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http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
The financial arrangements and agreements made with a company representing a marketable product, such as one of the large cola conglomerates, to use and show their product in a good light: to be `well-placed` in the content of a film story
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http://www.allmovie.com/glossary/term/product+placement
(from the article `Media and Publishing`) A July report by PQ Media revealed that product placement, which influenced every segment of media, would increase 17.5% in magazines—to $161 ... ...reported that many mainstream media channels were going online and that arrangements for video-on-demand content were commonplace. In response...
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http://www.britannica.com/eb/a-z/p/118
The practice of putting products, product names, or product logos in a game, in order to get a little extra cash from the product's owner. Like an Advergame, only to a lesser extent.
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http://www.sloperama.com/advice/lesson28.html
The use of a product or service within a television or radio programme, or a film: an example would be the appearance of a leading coffee brand on a table in 'Eastenders'. There are strict guidelines as to the payments that can be given for such appearances.
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https://www.encyclo.co.uk/local/20161
The appearance of a trademarked product (e.g., Budweiser beer or Apple computers) in a program-when
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https://www.encyclo.co.uk/local/22375
A process that advertisers use to have their brand or product appear in TV shows, movies and video games as part of the production.
Found on
https://www.encyclo.co.uk/local/22469
No exact match found.
