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Praenumeration

Praenumeration logo #10101) Business model
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Praenumeration

Praenumeration logo #21000 Praenumeration was an early form of the subscription business model. It was a common business practice in the 18th century book trade in Germany. The publisher offered to sell a book that was planned but had not yet been printed, usually at a discount, so as to cover their costs in advance. The business practice was particularly common with magazi...
Found on http://en.wikipedia.org/wiki/Praenumeration
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